Online Marketing

What is Online Marketing?

Internet Marketing is application of Internet and related innovations to achieve the company's marketing objectives.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, provide info to potential consumers and to reach different geographical regions and specific niche markets.

CONSUMER centered marketing is the key for success of any company. Concentrating on client needs and wants will assist an organisation to please in fact to thrill its clients more effectively and efficiently. Since obtaining a new customer is costly than keeping the existing consumer, Building close relationships and maintaining existing clients is extremely important.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very important.

Online Marketing Tools

Search Engine Marketing

Because 85% of Internet web surfers use search engines to find brand-new sites, search Engine marketing is important. Research reports reveal that the majority of online purchases originate from online search engine. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of online search engine traffic.

Email Marketing

E-mail is the most popular online activity. According to the research findings 96% online users use E-mail. E-mail marketing can be utilized Online Marketing to drive sales, offer client service and to build close relationships with the customers. E-mail marketing is a cost efficient Internet Marketing tool and the results can be quickly determined. We can anticipate a higher response rate around 10-- 15% from an in-house E-mail list. , if we are to rent an E-mail list from an outdoors source the reaction rates will be around 1 %.
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Affiliate Marketing

This is called the revenue sharing company model. Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Since you pay only for performance, affiliate marketing is risk free and cost effective advertising. Affiliate marketing enables businesses to reach niche markets in a more cost effective manner.

Banner Advertising

When its introduce for the very first time in 1994, banner advertising was extremely much popular and click through rates were around 25%. At present we can't anticipate a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not acceptable banner advertising still considers as an effective branding tool.

Viral Marketing

Viral marketing messages get 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of information about brand-new sites.

Promotion

Promotion has to do with developing awareness, constructing trust and reliability. Online press release distribution plays the primary function in this.

Browse Engine marketing is crucial because 85% of Internet surfers utilize search engines to discover brand-new websites. E-mail marketing can be utilized to drive sales, supply client service and to develop close relationships with the customers. E-mail marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites.